The IG Content ChatGPT Method That Will Change Everything

Struggling with content ideas? Wasting time on posts that don’t land? You’re probably using ChatGPT the wrong way.

Most people jump into ChatGPT, type a generic prompt, and expect gold. But without the right approach, it gives you vague, surface-level content that doesn’t sound like you or connect with your audience.

Here’s how to train ChatGPT so it actually helps you create content that speaks to your audience and streamlines your Instagram strategy.

Step 1: Train ChatGPT to Know Who You Are

Before ChatGPT can generate useful content, it needs context. Give it a clear understanding of who you are, what you do, and who your audience is.

Try this prompt:

“I am [your role/profession]. I create content for [your audience]. List the top 10 specific, most common problems this audience has. Use simple English.”

Be hyper-specific. You may need to refine its response by adding:

• “Be more specific.”
• “Be less repetitive.”
• “Use college-level English.”

Example:
“I am a Realtor in a suburban area of the Greater Toronto Area, Ontario, Canada. I create content for first-time home buyers with an average salary of $75K CAD, real estate investors that buy income properties under the $1M mark, and newcomers to the area that have a combined household income of $200K CAD. List the top 10 specific most common problems this audience has when researching Realtors or searching for a new home.”

“I am a hairstylist in Miami, Florida, USA. I specialize in doing hair for blondes and hand tied weft hair extensions. I create content for women aged 25-55 years old that prioritize self-care, and have enough disposable income to invest on personal beauty care. List the top 10 specific most common problems this audience has when researching hairstylists and making decisions around hair extensions.”

“I am a social media manager based in New York City, New York, USA. I specialize in helping small businesses grow their online presence through Facebook, Instagram, and TikTok. I also help them understand things like SEO and growing their email newsletter. While I’m NY-based, I work with clients all over the USA through virtual methods. My clients range from a brick & mortar bakery, an mortgage broker, an insurance salesman, a party planner, and a local restaurant. List the top 10 specific most common problems my types of audience has when it comes to growing their online presence and making decisions around using a service provider to help them with this type of work.”

Step 2: Use These Common Problems for Content Ideas

Now that you have a list of real problems your audience faces, turn them into content ideas.

Try this prompt:

“Act as a social media expert for my business. Based on the common problems you shared, create 50 content ideas that would work on Instagram for how I can solve these 10 problems based on my knowledge, experience, and expertise. Blend practical, financial, and emotional roadblocks and solutions into the content. Share ideas for IG Reels, IG Carousel Posts, IG Static Posts, and IG Stories. Provide ideas for the actual post and also for each caption. Be specific. Avoid being repetitive. Use college-level English, but be conversational.”

You can refine it further by adding:

• Create some posts that I can use as fill-in-the-blank case studies.
• Limit the amount of emojis.
• Limit the amount of hashtags.
• Make the captions no longer than 5 lines.
• Create only short-form copy.

Step 3: Refine the Ideas to Fit Your Brand Voice

Copy and paste these ideas into a Google Doc. Then, tweak them to fit your unique style, voice, and expertise. Remove anything that doesn’t make sense or feels off-brand.

Optional Step 4: Get Visual Content Ideas

Once you’ve refined your content ideas, use ChatGPT to brainstorm visuals.

Try this prompt:

“I have refined these to sound more like me and my brand, as well as corrected anything that didn’t make sense. Here are the refined versions: [paste your refined content].

Based on the refined versions, provide 2-3 recommendations for visuals (either still image or video) that I could use with each post.”

Final Thoughts

By following this method, you’ll stop wasting time with generic content and start generating high-quality, strategic ideas that work for your brand.

Need help developing a tailored ChatGPT strategy? Hit me up: team@nickeynorrish.com

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